Helping women to feel more at ease when breastfeeding
A third of women are made to feel uncomfortable when out in public breastfeeding. Start4life campaign has been launched to help mums feel more at ease. Short animated videos have been created to support the campaign.
The Royal College of Midwives’ professional policy advisor Janet Fyle said: “There has been significant and reliable evidence produced over recent years to show that breastfeeding has important health advantages for both baby and mother. The RCM believes that breastfeeding is the best way to get the baby off to a good start in life and has a positive impact on mother- baby relationships and bonding.”
Women who decide to breastfeed should not be make to feel uncomfortable to guilty, according to the Equality Act 2010 it states that it is now illegal for anyone to approach a breastfeeding women and ask her to stop, to cover herself up or leave the area.
Ms Fyle called Public Health England’s Start4Life campaign “a real positive step forward in extending an accepting feeding culture into the wider public arena” and said: “Educating the public through campaigns such as this are key in developing a culture of positive support for breastfeeding women right across society”.
More information on the new Start4Life campaign can be found here: http://www.nhs.uk/start4life/breastfeeding